Founder & CEO of Clonefluence, Inc. and Cloned gg helping thousands grow their online presence with networking tactics.
Starting a business is a process that could take months—if not years—as it’s harder than ever with more competition. You may face many obstacles, but they tend to be easier to overcome now than they were in the past. With many helping hands today, it may be easier to get the necessary paperwork done. But getting the paperwork done is a completely different process than actually growing your business. Here are six tips to help you get started:
1. Decide on a name.
One of the hardest parts of the business process is creating a name that will suit your products or services. Even though legitimizing your business through receiving the official paperwork for the LLC or incorporation can seem like a tough process, the real work doesn’t start until after you receive your paperwork.
2. Do your market research.
Your market research should be conducted around the pricing of similar companies, understanding your products, gaining industry knowledge and where you would like to establish a physical location if it is not an online business. Strive to know all you can about your field and niche. Understanding what others with similar business models are doing can also be helpful.
3. Start branding.
The next step is usually creating your official website and social media accounts. Make sure your website and social media handles are similar so your client base can easily find you. It can also be helpful to partner with an agency that can handle the branding aspect of your business because it can be a difficult and lengthy process. You can use this time to free your mind and get to the creation.
4. Be consistent.
After determining the layout you will be using for your social platforms and website, the tricky part is maintaining it for consistent uploads. All content should be professional and pertain to your specific industry. It should focus on what makes you unique and why your product or service is the next best. If you have a logo already, you can use it as your profile picture across various platforms to help with recognition.
If you are going to be providing products or services mostly online, then I recommend working with a trademark attorney to get a trademark. This prevents individuals from using your likeness in a business manner. For a physical business, this is something that can be done at a later date. For an idea or design, patents are a crucial part of protecting yourself and your business.
5. Attract your target audience.
Your content is one of the many ways you will attract an audience to your business. Attracting your audience consistently is the main responsibility of your ownership in the beginning stages. Offering discounts, going to business events, networking and pitching your ideas to others are all effective ways to build trust and relationships with clientele.
6. Start hiring.
In the beginning, working alone may or may not be possible depending on what needs to be done. It is ideal to maximize your money savings by doing company-related tasks yourself if you are capable of doing them. But when you’re financially ready, hiring a few employees can relieve some stress and get work-related tasks completed faster.
This process will likely take months to complete, but you now have a general idea of the initial steps to take. You should be in this for the long run, so make your business unique in every possible way. While businesses can cost a lot, they can also make you a lot of money. In forming your entity, try to limit expenses as much as possible to make a profit sooner rather than later. Most importantly, remember that your journey may look different than that of other business owners, and that’s OK.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?