Background Music For Enterprise
In search of Spotify Business? Baidu: Baidu’s $10 billion revenues make it a markedly smaller player than Dalian Wanda but its $66 billion market cap and powerful music focus (e.g. Baidu Music) make Spotify an excellent strategic fit. Spotify might help Baidu to each counter the domestic risk of Apple Music and to construct out to the west, which might act as a platform for constructing out Baidu’s different brands. The ad-supported free service has played a key function, as an extra income stream that in 2019 drove more than 10% of its sales and likewise a critical gross sales funnel that drove 60% of added premium members.
The above graphic additionally breaks down every service by gender. Interestingly, it reveals that Spotify is essentially the most male-dominated platform. Apple music flips the odds exactly, with as many female listeners as Spotify has male. Each come closer to parity than …Read more →