The dynamics of the music and entertainment business have been challenged immensely during the last decade. One of many core values that we ship to our purchasers at MIDiA Research is finding the ‘third quantity’— the data point that wasn’t reported by a company however that may be arrived at by a technique of modelling and triangulation. Next week, we’ll publish a report that does simply this for the numbers offered in Spotify’s F1 submitting. The metrics we arrive at assist create a extra full image of Spotify’s performance for traders and rights holders, in addition to the impression of core metrics upon different parts of Spotify’s enterprise. In advance of its publication, listed below are just some highlights.

Advertisements have by no means been the streaming service’s sturdy point. Actually, Spotify’s greatest energy is its skill to convince individuals to become premium subscribers so they can keep away from …