Spotify has several commercials that have reached thousands and thousands of viewers. Throughout 2018, while locked in a bitter confrontation with rightsholders and creators over Article thirteen, YouTube quietly however dramatically expanded its role as the most highly effective platform for creating international superstars. Nowhere is this better illustrated than with the YouTube music movies which have one billion streams or more. Not only did that quantity become bigger than ever in 2018, however the charge at which videos joined the 1bn+ membership grew too. With music audiences fragmenting into algorithmically outlined niches, YouTube continues to create really global scale, mass market audiences.

Spotify anticipates that complete monthly customers will improve to 289-299 million, and Spotify Premium customers to 133-138 million within the first quarter of 2020. By the end of the year, Spotify is hoping to report 328-348 million MAU, and 143-153 Premium subscribers. All of this creates a …